Topshop’s augmented reality fitting room uses Kinect hack
August 31, 2011
A Russian agency specializing in augmented reality solutions, teamed up with Topshop to create a virtual fitting room for the new “Dress up” collection.
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EDGE Creative 
I saw one of these ages ago, in a watch shop in Tenerife…you could try on virtual watches. Rolex I think it was.
How do you feel about brands using this kind of advertising John? It certainly seems like it caught your attention.