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Our blog’s ‘hopping ponds’, as it were!

January 24, 2012

We’re moving to a much better place – join us! – http://www.edgecreativesolutions.com/insights/

Brand Evolution – Apple

January 18, 2012

1. Apple

The first Apple logo was designed in 1976 by Ronald Wayne. The logo depicts Isaac Newton sitting under a tree, an apple dangling precariously above his head. The phrase on the outside border reads “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.”  Unsurprisingly, this logo only lasted a year before Steve Jobs commissioned graphic designer Rob Janoff to modernise and simplify the detailed and wordy approach to the first logo.

Read more…

Brand Evolution

January 17, 2012

You know a brand has got it right when just the vision of their logo or mention of their name instantly associates with their brand values, clearly communicated across the world. With globally recognised brands there are no language barriers hindering the understanding of the company’s industry, values or product – the message is received in simple terms, symbolised through one icon.

It goes without saying that the development of the brand is crucial in evaluating the changes within the company and learning how to represent and re-represent the company to the consumer. Brand values are key in this process and it’s clear that the most successful businesses in today’s market think further than aesthetics when representing their brand.

All businesses begin the same, with a vision, objectives and a name. Quite quickly after this comes the process of portraying your competitive advantage to your target audience and a clear visual representation of your company is vital in doing this. By looking at some of the world’s biggest brands and the evolution of the logo that defines them we start to unravel their stories of development, growth and inspirations.

Over the next 5 days we will be posting histories of the following Brand’s logo development

1. Apple

2. Canon

3. Pepsi

4. Nike

5. Volkswagen

Be sure to check back to find out how these global brands have evolved through the years!

How to get your website right

December 12, 2011

Nearly every commercial business in the world has a website. Over the past decade, it has become almost an industry standard, whether simply for contact purposes or as a portal of engagement, it has become an essential marketing tool.

Ten years ago, when looking for a company you would of picked up the yellow pages. Now, it’s considered completely normal to simply ‘Google’ a company. Read more…

Social Media – Building your Online Community

December 2, 2011

EDGE Creative

Social Media: A Point of View

The overall rate of return on investment (ROI), in search engines Google, Bing and Yahoo, has declined 10% during the past three quarters of 2010

Estimates suggest in 2014 the amount of people browsing the Internet via mobile phones (smart phones and Android phones) will reach 1.83billion, surpassing PC browsing that will languish at 1.78billion.

6.5 million UK users are recorded on Facebook each month

The effort taken to tailor marketing messages to their audiences saw a 300% increase in the click through rates from advertisement to point of sale, i.e. website (Strategic Direction 2008).

This report will introduce the power of social media, discuss the impact of the Internet on mobiles and talks about understanding your target audience . 

Click to download the full report


Build your brand: There’s an app for that!

October 5, 2011

The modern age of technology has given birth to mobile applications (apps). They have made, and are continuing to make, huge waves in how consumers interact with their mobile phones, which in turn has created huge marketing opportunities for brands.

There are two giants of the mobile application world, Apple and Google Android, but how have they got there? Read more…

Keep Calm & Carry On… or will it?

September 23, 2011

There’s a current uproar surrounding the trademarked slogan, ‘Keep Calm and Carry On’.

The slogan was produced during the spring of 1939, prior to the devastation that ensued with the Second World War.

Trademarks give companies a secure identity, which can be in the form of text or a logo, which symbolise brand values. These ‘symbols’ play an essential role in the decision-making process from consumers.

“No matter what marketplace you operate in; no matter the size and scope of your firm; a registered trade mark is simply a must for your business.”

“It will protect, differentiate and add-value to what you do – and therefore make your business stand out in the crowd.”

Dr Jonathan Elms,

Institute for Retail Studies Read more…

Topshop’s augmented reality fitting room uses Kinect hack

August 31, 2011

A Russian agency specializing in augmented reality solutions, teamed up with Topshop to create a virtual fitting room for the new “Dress up” collection.
Read the full article and watch the video here

Moseley Folk Festival 2011

July 18, 2011

Moseley Folk Festival 2011

After attending the Mostly Jazz Festival 2011 in Moseley Park, Birmingham and having the fun I did, this is definitely another event on my list to attend!!

The festival also holds a range of fun activities including fairground rides, music workshops and some Morris dancing!!

Find out more information here

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